More provocative business thinking from the bestselling author of "Purple Cow" and "All Marketers Are Liars" As one of todayas most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world.
Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blogaranked #70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from "Fast Company" magazine, and several of the short e-books he has written in the last few years. A sample: a[ Bon Jovi And The Pirates a[ Christmas Card Spam a[ Clinging To Your Job Title? a[ How Much Would You Pay to Be on Oprahas Show? a[ The Persistence of Really Bad Ideas a[ The Seduction of aGood Enougha a[ What Happens When It's All on Tape? a[ Would You Buy Life Insurance at a Rock Concert? "Small is the New Big" is a huge bowl of inspiration that you can gobble in one sitting or dip into at any time. As Godin writes in his introduction: aI guarantee that you'll find some ideas that donat work for you. But Iam certain that you're smart enough to see the stuff youave always wanted to do, buried deep inside one of these riffs. And Iam betting that once inspired, youall actually make something happen.a
